Consumer resilience and consumer attitude towards traumatic events
Year of publication: |
2018
|
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Authors: | Rew, Dongjun ; Minor, Michael |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 4, p. 319-334
|
Subject: | Corporate social responsibility (CSR) | Consumer attitudes | Consumer resilience | Traumatic events | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Coping-Strategie | Coping strategy |
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