Consumer resistance between conflict and cooperation : the extreme case of orphan drugs
Isabelle Chalamon
| Year of publication: |
2011
|
|---|---|
| Authors: | Chalamon, Isabelle |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 11/12, p. 1736-1745
|
| Subject: | Konsumentenboykott | Consumer boycott | Pharmaindustrie | Pharmaceutical industry | Pharmakologie | Pharmacology | Kooperation | Cooperation | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009539443