Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Hojoon Choi, Jooyoung Kim, and Bong-chul Kim
| Year of publication: |
2018
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|---|---|
| Authors: | Choi, Hojoon ; Kim, Jooyoung ; Kim, Bong-chul |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 4, p. 459-483
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| Subject: | confucian values | cultural difference | international advertising | gender bias | south korea | united states | Südkorea | South Korea | Konfuzianismus | Confucianism | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbung | Advertising | Werbewirkung | Advertising effects | Geschlecht | Gender | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1380110 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979100