Consumer response to economic crisis and lessons for marketers : the Turkish experience
Year of publication: |
2014
|
---|---|
Authors: | Kaytaz, Mehmet ; Gul, Misra Cagla |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2701-2706
|
Subject: | Consumer behavior | Economic crisis | Marketing | Consumption | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey | Wirtschaftskrise |
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