Consumer Response to Genetically Modified Food Products in Japan
In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers' perceptions and attitudes is needed for GM food products to successfully enter the Japanese market.
Year of publication: |
2003
|
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Authors: | McCluskey, Jill J. ; Grimsrud, Kristine M. ; Ouchi, Hiromi ; Wahl, Thomas I. |
Published in: |
Agricultural and Resource Economics Review. - Northeastern Agricultural and Resource Economics Association - NAREA. - Vol. 32.2003, 2
|
Publisher: |
Northeastern Agricultural and Resource Economics Association - NAREA |
Keywords: | Consumer/Household Economics |
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