Consumer response to price : attitudinal, information processing perspective
Jacob Jacoby and Jerry C. Olson
| Year of publication: |
1976
|
|---|---|
| Authors: | Jacoby, Jacob ; Olson, Jerry C. |
| Publisher: |
University park, Pa. : College of Business Administration |
| Extent: | 35 S., 8 ungez. Bl. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 40 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auch in: Moving ahead in attitude research |
| Source: |
Persistent link: https://www.econbiz.de/10004725968