Consumer response to retailer-supplier brand exclusivity arrangements
Year of publication: |
2014
|
---|---|
Authors: | Lang, Mark ; Hunt, James M. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 2, p. 115-131
|
Subject: | assortment | brand exclusivity | merchandising | retail | satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Sortiment | Retail assortment | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management |
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