Consumer response to technology product ads containing irrelevant cues : the role of consumer characteristics
Year of publication: |
2012
|
---|---|
Authors: | Wang, Edward Shih-tse |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 4, p. 379-391
|
Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Intelligenz | Intelligence | Informationsverhalten | Information behaviour | Studierende | Students |
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