Consumer responses to CSR in Indian banking sector
Year of publication: |
October 2016
|
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Authors: | Fatma, Mobin ; Rahman, Zillur |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 13.2016, 3, p. 203-222
|
Subject: | Corporate social responsibility | CSR | Customers | Indian banks | Corporate Social Responsibility | Indien | India | Bank | Konsumentenverhalten | Consumer behaviour |
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