Consumer responses to for-profit firms exercising religious freedom in the marketplace
Year of publication: |
2018
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Authors: | Fitzgerald, M. Paula ; Donovan, Karen Russo |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 39-54
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Subject: | religious freedom | discrimination | consumer perceptions | consumer access | Konsumentenverhalten | Consumer behaviour | Religion | Verbraucher | Consumers | Freiheit | Freedom |
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