Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
| Year of publication: |
2005
|
|---|---|
| Authors: | III, RANDOLPH J. TRAPPEY ; WOODSIDE, ARCH G. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 04, p. 382-401
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |