Consumer responses to the H5N1 Avian Influenza: the case of Turkey

Using the case of the 2005-2006 Avian Influenza crisis also experienced in Turkey, we present its impacts on consumers' concerns on the pandemic. Based on our cross-sectional dataset derived from a household survey, results from our probit estimations imply that the negative impact of the pandemic on the poultry sector could have been alleviated by informing consumers about it. Frequent users, older consumers, and females are derived to be more concerned about the pandemic. Campaigns, especially through the efficient use of media channels, can target to minimize demand shocks and help poultry demand return to pre-outbreak levels. Using these results, policies can be designed to decrease the negative impacts of future food scares.