Consumer's brand preference over cyber brand and extension brand
Year of publication: |
2014
|
---|---|
Authors: | Amelia, Amelia |
Published in: |
International Journal of Trade and Global Markets. - Inderscience Enterprises Ltd, ISSN 1742-7541. - Vol. 7.2014, 3, p. 175-189
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | brand preference | brand familiarity | brand evaluation | brand offering | cyber brands | extension brands | Amazon.com | GramediaOnline.com | Indonesia | consumer preference | online brands |
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