Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Year of publication: |
2022
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Authors: | Nastisin, Ludovit ; Korba, Peter ; Pisar, Oliver |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 4, p. 164-172
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Subject: | activities | brand | consumer | Instagram | motivation | social network | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Motivation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2022.4-015 [DOI] hdl:11159/15927 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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