Consumer Search and Purchase : An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
Year of publication: |
2020
|
---|---|
Authors: | Jiang, Zhenling |
Other Persons: | Chan, Tat (contributor) ; Che, Hai (contributor) ; Wang, Youwei (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 9, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.2897289 [DOI] |
Classification: | C50 - Econometric Modeling. General ; D03 - Behavioral Economics; Underlying Principles ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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