Consumer search in the U.S. auto industry : the role of dealership visits
Dan Yavorsky, Elisabeth Honka, Keith Chen
| Year of publication: |
2021
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|---|---|
| Authors: | Yavorsky, Dan ; Honka, Elisabeth ; Chen, Keith |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 19.2021, 1, p. 1-52
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| Subject: | Consumer search | Automotive industry | Kfz-Industrie | Konsumentenverhalten | Consumer behaviour | USA | United States | Suchtheorie | Search theory | Kfz-Gewerbe | Automotive services industry | Informationskosten | Information costs |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-020-09229-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488947