Consumer search : what can we learn from pre-purchase data?
Year of publication: |
2024
|
---|---|
Authors: | Honka, Elisabeth ; Seiler, Stephan ; Ursu, Raluca |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 1, p. 114-129
|
Subject: | Consideration Sets | Consumer Search | Limited Information | Retailing | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Einzelhandel | Retail trade | Informationskosten | Information costs |
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