Consumer segmentation within the sharing economy : the case of Airbnb
Year of publication: |
July 2018
|
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Authors: | Lutz, Christoph ; Newlands, Gemma |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 187-196
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Subject: | Sharing economy | Airbnb | Consumer segmentation | Consumer preference | Survey | Content analysis | Share Economy | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
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