Consumer self-confidence in wine consumers : the role of knowledge-based factors
Year of publication: |
July-December 2015
|
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Authors: | McClung, Steven ; Freeman, Kimberly A. ; Malone, David |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 5, p. 601-613
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Subject: | consumer decision-making | consumer knowledge | labeling | wine marketing | wine sales | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Weinhandel | Wine trade |
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