Consumer self-construal and trust as determinants of the reactance to a recommender advice
Year of publication: |
July 2017
|
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Authors: | Aljukhadar, Muhammad ; Trifts, Valerie ; Senecal, Sylvain |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 708-719
|
Subject: | decision making | DSS impact | reactance behavior | recommendation agents | self-construal | trust | Experiment | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Personalisierung | Personalization | Entscheidung | Decision |
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