Consumer sentiment towards marketing in Bangladesh
Year of publication: |
2008
|
---|---|
Authors: | Shahriar Ferdous, Ahmed ; Towfique, Batul |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 5, p. 481-495
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer attitudes | Developing countries | Marketing strategy | Bangladesh |
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