Consumer shopping behaviour on the Internet : insights from Malaysia
Year of publication: |
2013
|
---|---|
Authors: | Mohd Suki, Norazah |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 4, p. 477-491
|
Subject: | Internet marketing environment | Product characteristics | Familiarity | Promotional offer | Multiple regression analysis | Malaysia | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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