Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Sujo Thomas, Sonal Kureshi
| Year of publication: |
2020
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|---|---|
| Authors: | Thomas, Sujo ; Kureshi, Sonal |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 17.2020, 2, p. 225-236
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| Subject: | Cause related marketing | Skepticism | CRM | Awareness | Socio-demographic variables | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Indien | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00244-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292855