Consumer Strategies for Purchasing Assortments within a Single Product Class
Year of publication: |
1999
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Authors: | Lee, Jack K.H. ; Steckel, Joel H. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 75.1999, 3, p. 387-404
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