Consumer style inventory and intent to social shop online for apparel using social networking sites
Year of publication: |
2014
|
---|---|
Authors: | Kang, Ju-young M. ; Johnson, Kim K. P. ; Wu, Juanjuan |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 3, p. 301-320
|
Subject: | Social networking sites | Consumer style inventory | Social shopping | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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