Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Frank Kressmann
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Kressmann, Frank |
| Publisher: |
Lohmar : Eul |
| Subject: | Kfz-Industrie | Automotive industry | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Empirische Methode | Empirical method | Deutschland | Germany | Marketing | Verbraucherverhalten | Verbraucherzufriedenheit | Markentreue | Kraftfahrzeugindustrie |
| Description of contents: | Table of Contents [library.mpib-berlin.mpg.de] |
| Extent: | XXVI, 394 S. graph. Darst. 21 cm, 600 gr. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 32 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Mainz, Univ., Diss., 2006 |
| Notes: | Literaturverz. S. 369 - 394 |
| ISBN: | 978-3-89936-581-8 ; 3-89936-581-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432249