Consumer ties and social media consumer culture in social media networks
Year of publication: |
2022
|
---|---|
Authors: | Akdevelioglu, Duygu ; Venkatesh, Alladi |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 58-71
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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