Consumer Trade-Offs and the Evaluation of Services
Year of publication: |
1995
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Authors: | Ostrom, Amy ; Iacobucci, Dawn |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 1, p. 17-28
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