Consumer tribes : membership, consumption and building loyalty
Year of publication: |
2011
|
---|---|
Authors: | Mitchell, Cleo ; Imrie, Brian C. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 1, p. 39-56
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour |
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