Consumer trust in chicken brands : a structural equation model
Year of publication: |
December 2015
|
---|---|
Authors: | Lassoued, Rim ; Hobbs, Jill E. ; Micheels, Eric T. ; Zhang, David Di |
Published in: |
Canadian journal of agricultural economics : CJAE. - Hoboken, NJ : Wiley-Blackwell, ISSN 0008-3976, ZDB-ID 417256-5. - Vol. 63.2015, 4, p. 621-647
|
Subject: | Markentreue | Brand loyalty | Vertrauen | Confidence | Geflügelfleisch | Poultry meat | Kanada | Canada |
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