Consumer trying: Scale development and validation
| Year of publication: |
2011
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|---|---|
| Authors: | Mathur, Anil |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 19.2011, 1 (18.3.), p. 45-55
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