Consumer Valuation of Modularly Upgradeable Products
Year of publication: |
2012
|
---|---|
Authors: | Ülkü, Sezer ; Dimofte, Claudiu V. ; Schmidt, Glen M. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 58.2012, 9, p. 1761-1776
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product architecture | modularity | product upgrades | product replacement | pricing | temporal construal | hyperbolic discounting | resource slack |
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