Consumer vulnerability and marketplace exclusion : a case of rural migrants and financial services in China
Year of publication: |
2014
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Authors: | Wang, Jeff Jianfeng ; Tian, Qian |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 45-56
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Subject: | consumer vulnerability | rural migrants | consumer agency | consumer well-being | China | macromarketing | Konsumentenverhalten | Consumer behaviour | Landflucht | Rural-urban migration | Ländlicher Raum | Rural area | Migranten | Migrants | Finanzdienstleistung | Financial services |
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