Consumer willingness to pay for cue attribute : the value beyond its own
Zhifeng Gao; Ted C. Schroeder; Xiaohua Yu
| Year of publication: |
2010
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|---|---|
| Authors: | Gao, Zhifeng ; Schroeder, Ted C. ; Yu, Xiaohua |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 22.2010, 1/2, p. 108-124
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| Subject: | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952592