Consumer willingness to pay for cue attribute : the value beyond its own
Year of publication: |
2010
|
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Authors: | Gao, Zhifeng ; Schroeder, Ted C. ; Yu, Xiaohua |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 22.2010, 1/2, p. 108-124
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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