Consumer willingness to pay for fair trade coffee : a Chinese case study
Year of publication: |
2012
|
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Authors: | Yang, Shang-Ho ; Hu, Wuyang ; Mupandawana, Malvern ; Liu, Yun |
Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 44.2012, 1, p. 21-34
|
Subject: | Fairer Handel | Fair trade | Zahlungsbereitschaftsanalyse | Willingness to pay | China | Kaffee | Coffee | Konsumentenverhalten | Consumer behaviour |
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