Consumer xenocentrism when domestic products are better
Amonrat Thoumrungroje, Adamantios Diamantopoulos and Nathalie Caroline Scherer
Year of publication: |
2024
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Authors: | Amonrat Thoumrungroje ; Diamantopoulos, Adamantios ; Scherer, Nathalie Caroline |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 2, p. 490-513
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Subject: | Consumer xenocentrism | Product preferences | Suboptimal decisions |
Saved in:
Online Resource