Consumerism: Search for the consumer interest
ed. by David A. Aaker, George S. Day
| Alternative title: | Consumerism search for the consumer interest |
|---|---|
| Year of publication: |
1971
|
| Other Persons: | Aaker, David A. (ed.) ; Day, George S. (ed.) |
| Publisher: |
New York, NY. [u.a.] : The Free Press [u.a.] |
| Subject: | Verbraucherschutz | Verbraucher | Werbungsgesinnung | Verbrauchsfinanzierung | Produktgestaltung | Vereinigte Staaten | Consumer protection | Konsumentenverhalten | Consumer behaviour | Verbraucherberatung | Consumer advice |
| Extent: | XX, 442 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr 30 Beiträge verschiedener Verfasser |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000571312