Consumerism : some fundamental insights
Year of publication: |
2014
|
---|---|
Authors: | Papasolomou, Ioanna |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 1-17
|
Subject: | Marketing | Verbraucherschutz | Consumer protection | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Definition |
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