Consumers' adoption of new technology products: the role of coping strategies
Year of publication: |
2009
|
---|---|
Authors: | Cui, Geng ; Bao, Wenjing ; Chan, Tsang‐Sing |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 2, p. 110-120
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | New products | Technology led strategy | Consumer behaviour |
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