Consumers and services
Year of publication: |
1998
|
---|---|
Other Persons: | Gabbott, Mark (contributor) ; Hogg, Gillian (contributor) |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Dienstleistung | Marketing | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung
Malicha, Regina, (2005)
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Hoffmann, Antje, (2006)
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Hoffmann, Antje, (2006)
- More ...
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Consumer Involvement in Services: A Replication and Extension
Gabbott, Mark, (1999)
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Special Issue on UK Services Marketing Scholarship
Gabbott, Mark, (1999)
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Gabbott, Mark, (1998)
- More ...