Consumers
Eric Arnould; Linda Price; George Zinkhan
| Year of publication: |
2004 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Arnould, Eric J. |
| Other Persons: | Price, Linda L. (contributor) ; Zinkhan, George M. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Verbraucherverhalten | USA |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XXV, 845, 22 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2002 pbk. - : £35.99 : CIP entry (Apr.) |
| ISBN: | 0-07-253714-0 ; 0-07-121426-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469288