Consumers as risk takers : evidence from the film industry during the 1930s
Year of publication: |
2010
|
---|---|
Authors: | Sedgwick, John ; Pokorny, Michael |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 52.2010, 1, p. 74-99
|
Subject: | Filmwirtschaft | Film industry | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | USA | United States | 1933-1939 |
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