Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Year of publication: |
2019
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Authors: | Walia, Sargam Bahl ; Kumar, Harish ; Negi, Naveen |
Published in: |
International journal of green economics. - Olney, Bucks : Inderscience Enterprises, ISSN 1744-9928, ZDB-ID 2260635-X. - Vol. 13.2019, 3/4, p. 202-217
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Subject: | consumer attitude | purchase intention | marketing mix | green products | FMCG | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
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Indian consumers attitude towards green products
Muruganantham, G., (2013)
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Indian consumers attitude towards green products
Muruganantham, G., (2013)
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Davari, Arezoo, (2014)
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Walia, Sargam Bahl, (2022)
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Ong, Kanyin Liane, (2023)
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Kumar, Harish, (2018)
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