Consumers' attitudes toward products and associated marketing unethicality as predictors of buying and using preferences : the case of Russia
Year of publication: |
2012
|
---|---|
Authors: | Kvasova, Olga |
Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 18.2012, 2, p. 95-131
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Ethik | Ethics | Herkunftsbezeichnung | Designation of origin | Konsumgüterindustrie | Consumer goods industry | Russland | Russia |
-
Stoebe, Martin Johannes, (2013)
-
The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti, (2015)
-
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna, (2004)
- More ...
-
Makrides, Anna, (2021)
-
Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis, (2009)
-
Drivers and outcomes of green tourist attitudes and behavior : sociodemographic moderating effects
Leonidou, Leonidas C., (2015)
- More ...