Consumers' attitudes towards cause-related marketing
Year of publication: |
2015
|
---|---|
Authors: | Sinčić Ćorić, Dubravka ; Dropuljić, Marija |
Published in: |
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi. - Iaşi : Ed. Univ. Alexandru Ioan Cuza, ISSN 0379-7864, ZDB-ID 1238064-7. - Vol. 62.2015, 3, p. 343-356
|
Subject: | cause-related marketing | Likert scale for measuring attitudes | elements of cause-related marketing campaigns | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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