Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mahnaz Mansoor, Justin Paul
| Year of publication: |
2022
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|---|---|
| Authors: | Mansoor, Mahnaz ; Paul, Justin |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 1, p. 94-109
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| Subject: | consumers choice behavior | expected eudaimonic well-being | green altruism | green brand awareness | perceived green brand credibility | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.2876 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815464