Consumers' Choices Among Alternative Electricity Programs in Geneva - An Empirical Analysis

Services Industriels de Genegrave;ve (SIG) is the monopoly which delivers natural gas, water and electricity in the Geneva Canton. A few years ago, SIG offered to Geneva households 6 different types of electricity products from which households can choose. Those new electricity products differ in particular because of the origin of their production (natural gas, hydraulic, solar, asf) and of their price. Through a survey research, we investigate what are the main factors which explain household choices among the different products. By using a series of logistic regressions, we assess what determines households' knowledge of the different electricity products which are offered by SIG and the factors explaining their choices among them