Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Johann Füller, Kurt Matzler, Katja Hutter and Julia Hautz
| Year of publication: |
2012
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|---|---|
| Authors: | Füller, Johann ; Matzler, Kurt ; Hutter, Katja ; Hautz, Julia |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 21.2012, 3, p. 247-261
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| Subject: | Kundenintegration | Customer integration | Kreativität | Creativity | Wirkungsanalyse | Impact assessment | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628157