Consumers' evaluation of new products : learning from self and others
Year of publication: |
1996
|
---|---|
Authors: | McFadden, Daniel |
Other Persons: | Train, Kenneth (contributor) |
Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 104.1996, 4, p. 683-703
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Theorie | Theory |
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