Consumers experiencing vulnerability : a state of play in the literature
Year of publication: |
2022
|
---|---|
Authors: | Riedel, Aimee ; Messenger, Dana ; Fleischman, David ; Mulcahy, Rory |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 2, p. 110-128
|
Subject: | Consumers experiencing vulnerability | Social marketing | Systematic review | Transformative | Well-being |
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